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- #21
I don`t think that normally a dealer would touch this subject with a 10 foot pole. However, as a dealer and a comsumer. I am going to respond to this. As it not only deserves an answer but is a legit and good question. As a 25 year salesguy in this industry I have seen a few things over the years. We have seen the "flash in the pan" dealers that pee in the pool and then close thier doors. We have seen the "old time" dealers that have been in this for the long haul and appreciate thier customers. I have had longtime customers come in to see me and say have you seen this ad? These guys are $1000 cheaper than you. The dealers all pay the same for thier machines unless they made a special purchase from the manufacturer. Digging into the $1000 less dealer`s price you discover a few things. For example...A machine that comes with a winch is $675.00 extra for the winch. Mount kit $225.00 everything is extra. The advertised price grabs your attention, the walk out price makes you want to make a stop for preparation H. I don`t like this method and I know you don`t. It is all smoke and mirrors. As to the freight/pre-delivery inspection and documentation fees. They are real. The dealer does not get paid to install winches. They pay fuel surcharges, they pay to dispose of crate material as well as wages. Even the manufacturer is charging the dealer freight. I would rather quote 1 price "all in". I believe this is your concern. I don`t blame you one bit. I buy units too. The dealers, "flash in the pan" guys started this a few years back. As the consumer looks at the advertised prices, not the fine print. They go only to find all is not as it seems. When someone calls me, or sees our ads. We try to be as clear as possible. When I quote you on the phone I tell you up front exactly what the all in price will be. When we run an ad, we clearly let you know about everything. No surprises. So, in a nut shell we have be forced to follow the trend set by some. But, we are up front and clear about it. No extra B.S. I hope this helps. I felt working for a dealer that you did deserve a fair and honest answer to your question.
All the best, Greg Symbaluk Riverside Yamaha-Suzuki
Excellant Job Greg, I think you have a very valid point there is always something to be said about a company which started small, grew into a big company and still has alot of the origanal sales people maybe I should start a thread about what we like about dealers also