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Electric Vehicles Set to Be Auto Market's 'Next Big Flop,' Says FreedomWorks Economist
Stephen Moore, senior economist at FreedomWorks:
Mr. Moore's grim prediction for the EV market came in an interview on Fox News's "Varney & Co." program on Oct. 30 and an op-ed in The Daily Caller on Oct. 29, in which the economist compared
"The obvious lesson for the industry: you can’t bribe Americans to buy cars they don’t want. Given the all-in approach mentality for EVs at Ford and GM, it’s clear that Detroit never got this message," he wrote.
Even though the Biden administration has been pushing EVs on the public, including an offer of a $7,500 subsidy, less than 10 percent of all new car sales over the past two years were electric, according to a study published in early September by GOBankingRates.
More recently, executives at General Motors, Ford, and Mercedes-Benz conceded that there's weakening demand for EVs, with some announcing they would pull back on their own EV targets.
Mr. Moore says that waning EV demand is a possible signal that, aside from a relatively small fraction of early adopters of new technologies, buyers on the whole are simply not that interested.
Honda and General Motors announced last week that they were scrapping a $5 billion plan to develop EVs together, while GM said that it was slowing its electrification strategy.
GM is "moderating the acceleration of EV production to protect our pricing, adjust to slower near-term growth in demand and implement engineering changes that will bolster profits," GM Chief Financial Officer Paul Jacobson said during an Oct. 24 earnings call with reporters in which he revealed that the weeks-long strike by unionized auto workers had already cost the company $800 million and counting.
Ford said earlier this month that it would temporarily cut one of three shifts at a plant that builds its electric F-150 Lightning pickup truck after slowing its EV ramp-up in July.
More recently, Ford CEO Jim Farley said in an earnings call with investors last week that the situation with EVs has been "challenging."
Ford has suspended $12 billion in EV spending on manufacturing capacity.
"Given the dynamic EV environment, we are being judicious about our production and adjusting future capacity to better match market demand," said Ford CFO John Lawler on Thursday.
"All told, we have pushed about $12 billion of EV spend, which includes capex, direct investment, and expense," he added.