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January 16, 2025
Canadian consumers are moving toward affordability and practicality when shopping for vehicles, according to year-end data from AutoTrader.
Economic challenges appear to be influencing decisions, with mainstream models taking precedence over luxury vehicles in both searches and sales throughout 2024.
Top sellers like the Ford F-150, Toyota RAV4 and Honda Civic continue to dominate AutoTrader’s rankings, while luxury brands have experienced their lowest representation since 2019. For the second consecutive year, no luxury models appeared among the top-selling vehicles, while practical options like the Toyota Corolla, Ford Escape and Hyundai Tucson gained traction.
“This year’s data clearly points to a shift away from luxury vehicles across most of the country, underscoring the reality that many Canadian consumers are watchfully navigating a challenging economic landscape,” said Ian MacDonald, chief marketing officer at AutoTrader.
Overall, the Ford F-150 was the top searched and sold vehicle on the list, followed by the Toyota RAV4. Honda’s Civic model was the third most-searched vehicle, while its CR-V ranked third in sales. The BMW 3 Series and Porche 911 rounded out the Top 5 most searched list, while the Dodge Ram 1500 and Honda Civic were fourth and fifth on the most sold list.
Regional trends
Why Canadians are choosing more practical vehicles
Derek Clouthier
Canadian consumers are moving toward affordability and practicality when shopping for vehicles, according to year-end data from AutoTrader.
Economic challenges appear to be influencing decisions, with mainstream models taking precedence over luxury vehicles in both searches and sales throughout 2024.
Top sellers like the Ford F-150, Toyota RAV4 and Honda Civic continue to dominate AutoTrader’s rankings, while luxury brands have experienced their lowest representation since 2019. For the second consecutive year, no luxury models appeared among the top-selling vehicles, while practical options like the Toyota Corolla, Ford Escape and Hyundai Tucson gained traction.
“This year’s data clearly points to a shift away from luxury vehicles across most of the country, underscoring the reality that many Canadian consumers are watchfully navigating a challenging economic landscape,” said Ian MacDonald, chief marketing officer at AutoTrader.
Overall, the Ford F-150 was the top searched and sold vehicle on the list, followed by the Toyota RAV4. Honda’s Civic model was the third most-searched vehicle, while its CR-V ranked third in sales. The BMW 3 Series and Porche 911 rounded out the Top 5 most searched list, while the Dodge Ram 1500 and Honda Civic were fourth and fifth on the most sold list.
Regional trends
- Ontario: Consumers maintained a balance between luxury sedans, performance cars and SUVs. The Toyota RAV4 and Honda CR-V gained ground, reflecting increased demand for versatile models.
- British Columbia: Luxury vehicles saw a sharp decline, with only three models making the top searched list, down from five in 2023.
- Quebec: Shoppers prioritized economic options, with the Honda Civic topping searches and luxury vehicle interest continued to decline.
- Saskatchewan: Trucks dominated, accounting for 60 per cent of all searches. The Toyota Tundra debuted at number nine replacing the Jeep Wrangler.
- Alberta: Truck searches rose significantly, with models like the Toyota Tundra climbing the ranks. Full-size SUVs also gained popularity.
- Manitoba: Preferences shifted toward larger vehicles, with new entries like the Toyota Highlander and Toyota 4Runner.
- Maritimes: Larger vehicles dominated searches, with mid-sized models being replaced by compact and full-sized options like the Toyota Corolla.
