Drivers unaware of data their cars collect

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December 20, 2024

Drivers unaware of data their cars collect​

Consumer trends, Legislation Regulations, Market Research & Statistics, Technology, Vehicle Technology
Adam Malik
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The majority of car owners remain unaware of the data their vehicles collect, according to a new report.
The findings from Uswitch, a consumer comparison site, highlighted gaps in understanding around privacy and data sharing practices in modern vehicles.
Despite 57 per cent of car owners feeling confident about their knowledge of vehicle data collection, only 28 per cent have read their car’s terms and conditions or data agreements. Even fewer (22 per cent) researched data collection capabilities before purchasing their vehicle.
These findings come as automotive aftermarket groups around the world battle new car dealers and automakers over access to tools and vehicle data to allow consumers the choice of where to have their vehicles repaired.
Last month, Canada approved amendments to the Copyright Act which allow for access around protections for the purpose of repairing and diagnosing. However, automobiles were not specifically included. AIA Canada hopes that this is a jumping-off point for standalone right to repair legislation in automotive.
Key finding from the report include:
  • Driving schedules: 72 per cent of respondents didn’t know cars can log how often and when they’re driven.
  • Location tracking: Over 44 per cent were unaware their vehicle’s live location could be tracked.
  • Other data points: Many were uninformed about cars collecting data on speed (54 per cent), route history (53 per cent), or connected features like GPS and infotainment systems (67 per cent).
Sixty-six per cent of drivers also said they were unaware manufacturers could access their personal data. While data is often used for safety or quality improvements, privacy concerns arise when it’s shared with third parties, including insurers who may use it to adjust premiums.
Leoni Moninska, a car insurance expert at Uswitch, suggests steps for protecting privacy, including reading data agreements, disabling non-essential tracking features and carefully managing app permissions.
Image credit: Depositphotos.com
 
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