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Too Young To Drive, Too Young To Ride
Joint campaign urges parents to keep kids off ATVs
Edmonton, Canada – Last year in Alberta five children were killed riding All Terrain Vehicles (ATVs), and hundreds more were injured. ATVs have become a leading cause of serious pediatric injuries in this province prompting Capital Health’s Kidsafe Connection and the Northern Lights Health Region to co-launch the Too Young to Drive, Too Young to Ride campaign to address the escalating situation.
“Parents need to understand that children are not sustaining bumps and bruises when they are involved in an incident with an ATV. When things go wrong with an ATV, they go very wrong,” said Dr. Bill Sevcik, Emergency Department physician at Capital Health’s Stollery Children’s Hospital. “To witness so many perfectly healthy children ending up in the emergency department with life-threatening injuries in the name of fun or recreation is distressing, particularly since these injuries are perfectly preventable.”
This past Victoria Day long weekend, the Stollery Children’s Hospital Emergency Department saw a total of 12 patients with ATV injuries, six of them major traumas and three others classified as serious traumas.
“The numbers are alarming but more than that, these families are enduring unnecessary heartbreak and loss,” said Sevcik.
Thanks to contributions from the Stollery Children’s Hospital Foundation and the Northern Lights Health Region Foundation, a radio, print ad and poster campaign is now underway urging parents to keep their kids off ATVs.
“Kids can wear the safety gear but it doesn’t protect them from the reality that they do not have the strength, skills or judgment to be riding these vehicles,” said Dr. Brian Dufresne, Emergency Department physician, Northern Lights Health Region. “It’s really very simple - if you’re too young to drive, you’re too young to ride.”
-30-
For media inquiries, please contact:
Holly Budd, Capital Health Public Affairs: phone (780) 407-1567; pager (780) 445-5838
Stephanie Hackett, Northern Lights Health Region: phone (780) 788-1758
Too Young To Drive, Too Young To Ride
Joint campaign urges parents to keep kids off ATVs
Edmonton, Canada – Last year in Alberta five children were killed riding All Terrain Vehicles (ATVs), and hundreds more were injured. ATVs have become a leading cause of serious pediatric injuries in this province prompting Capital Health’s Kidsafe Connection and the Northern Lights Health Region to co-launch the Too Young to Drive, Too Young to Ride campaign to address the escalating situation.
“Parents need to understand that children are not sustaining bumps and bruises when they are involved in an incident with an ATV. When things go wrong with an ATV, they go very wrong,” said Dr. Bill Sevcik, Emergency Department physician at Capital Health’s Stollery Children’s Hospital. “To witness so many perfectly healthy children ending up in the emergency department with life-threatening injuries in the name of fun or recreation is distressing, particularly since these injuries are perfectly preventable.”
This past Victoria Day long weekend, the Stollery Children’s Hospital Emergency Department saw a total of 12 patients with ATV injuries, six of them major traumas and three others classified as serious traumas.
“The numbers are alarming but more than that, these families are enduring unnecessary heartbreak and loss,” said Sevcik.
Thanks to contributions from the Stollery Children’s Hospital Foundation and the Northern Lights Health Region Foundation, a radio, print ad and poster campaign is now underway urging parents to keep their kids off ATVs.
“Kids can wear the safety gear but it doesn’t protect them from the reality that they do not have the strength, skills or judgment to be riding these vehicles,” said Dr. Brian Dufresne, Emergency Department physician, Northern Lights Health Region. “It’s really very simple - if you’re too young to drive, you’re too young to ride.”
-30-
For media inquiries, please contact:
Holly Budd, Capital Health Public Affairs: phone (780) 407-1567; pager (780) 445-5838
Stephanie Hackett, Northern Lights Health Region: phone (780) 788-1758